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Book: Rubies in the orchard

I wasn’t quite sure what to expect when I started this book. I figured it was some sort of analogy. But, really, it was about pomegranates (the rubies in the orchard). What does POM Wonderful, Teleflora, Fiji Water, and the Franklin Mint have in common? These are all businesses the author built. The book relates the lessons learned from these. She is co-owner and vice chairman of Roll International Corporation, the holding company that owns these brands.

One of the lessons was about knowing your product, and keeping true to your principles. Don’t compromise on quality to satisfy immediate market demand, that will hurt the brand. It sort of reminds me of how Apple reportedly builds products: they design something that they love, and trust that others will love it too.

On the downside, the book tends to focus too much on her part in all this rather than the parables and lessons. Parts seem more like an autobiography rather than a business case study.

My rating: 6/10


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