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Book: The long tail

This book is a further explanation of his article in Wired, the 2004.oct issue.

Traditional economics applies to situations where there is a balance of supply and demand. Typically, supply is restricted because of the cost of inventory and retail space.

However, with electronic items (music, movies, books, games, and other software), supply cost is essentially zero. This means that even very small demands can be served profitably. And with the right software, it is possible to search and navigate the catalog efficiently.

Even with real items, retailers such as Amazon have reduced costs significantly by keeping large warehouses with inventories that can be accesses from others. They have introduced just in time production for books and other items. They even go as far as accessing the inventory of their suppliers and treating it as their own as far as the customer is concerned.

This book has many interesting case studies, and highlights concepts around aligning a business to the emerging trend in business.


My rating: 8/10


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Continuing the Discussion

  1. Book: Microtrends – mbells linked to this post on 2012.Oct.29

    […] Book: Microtrends var addthis_product = 'wpp-264'; var addthis_config = {"data_track_clickback":true,"data_track_addressbar":false};if (typeof(addthis_share) == "undefined"){ addthis_share = [];}Microtrends: The Small Forces Behind Tomorrow’s Big Changes by Penn Mark  and Zalesne E. Kinney discusses much of the same material that a previous book published a year earlier, The Long Tail, does. See my previous review of The Long Tail. […]

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